Be part of what comes next for motorcycling.
MotoKind works with businesses and organisations that want to understand riders better, test ideas, solve problems and create things that genuinely help.
Whether you want to contribute to the wider conversation, commission a specific piece of work or explore a longer-term partnership, there are different ways we can work together.
We don’t guess what riders want. We ask them.
6,800+ riders. Thousands of conversations. Questions, recommendations, frustrations, experiences and ideas shared every week.
MotoKind was built as a place where riders could talk openly without being made to feel stupid for asking a question. That trust means we get to hear what people are really experiencing — what they struggle with, what they value, what they wish existed and where they feel better support is needed.
We listen. We notice patterns. And where there’s an opportunity to do something useful with what we learn, we bring the right people together.
“Great community of like minded people with no agenda. Helpful and supportive on all motorcycle issues”.
What are riders actually telling you?
MotoKind gives you a window into the conversations happening beyond your own customers.
We hear what riders recommend, what confuses them, what they can’t find and what they wish existed. We look for the patterns and use them to build useful things with businesses that can help.
We share themes and anonymised insight. Never individual rider data.
Different ways to work together
There isn’t one way to work with MotoKind.
You might want to contribute your experience to an industry issue, commission a specific piece of work, or explore a longer-term collaboration.
Here’s where to start.
Be Part of It
Free industry round table
For people from across motorcycling who want to explore real issues affecting riders and the future of motorcycling.
We bring different perspectives around the same table to challenge assumptions, share what we’re seeing and identify problems worth tackling. When something deserves action, we bring together the right people to explore what we can actually do about it.
Work with MotoKind
Bespoke projects
For businesses and organisations that have something specific they want to understand, explore, test or create.
That could include rider research and insight, testing an idea or assumption, developing a useful resource, workshops, pilots, campaigns or bringing riders into the development of something.
Partner with MotoKind
Longer-term collaboration
For organisations where there’s a strong enough fit to work together over a longer period rather than on one standalone project.
That might involve several pieces of work, ongoing rider insight, co-created initiatives, research or supporting MotoKind activity.
Trust Can’t Be Bought
MotoKind recommends businesses because riders recommend them, because of our own experience, or because we’ve found good reason to believe they’re worth knowing about.
Businesses don’t pay to be recommended.
Working with MotoKind doesn’t buy an endorsement, influence what we say to riders or give a business a higher place in our recommendations.
Think we could do something useful together?
You don’t need to arrive with a package in mind. Tell me a little about what you’re trying to achieve, what you’re seeing from riders or the problem you’re trying to solve. We’ll have a conversation and see if there’s a useful way to work together.