Built Around Riders
MotoKind listens to riders, learns from their experiences and turns what we hear into practical support, useful information and better connections.
Motorcycling has plenty of knowledge. Finding the right bit of it isn’t always easy.
If you’ve ever wondered who to ask, where to look or whether everyone else somehow knows something you don’t, you’re far from alone.
New riders don’t necessarily know what they don’t know. Experienced riders still need recommendations, straightforward information and support from time to time. And finding a trainer, garage or business you genuinely trust can involve a lot of trial and error.
That’s the gap MotoKind is trying to make smaller.
We started by creating a place where riders could ask questions, share experiences and recommend the people and businesses they’d had good experiences with.
Then something interesting happened.
The more we listened, the more those conversations began showing us where information was missing, what riders were struggling with and where something more useful could be created.
So we started building from what riders were telling us
Shaped by more than 6,700 riders
At the heart of MotoKind is a growing UK rider community where people ask questions, share experiences, recommend businesses and talk openly about the things they don’t know.
You don’t have to be an expert. You don’t have to ride a particular type of motorcycle. And you don’t have to prove that you belong.
Those thousands of everyday conversations give MotoKind something incredibly valuable: a better understanding of what riders actually need.
What riders tell us shapes what we build
Recurring questions can become useful information. Shared challenges can lead to workshops or new projects. And when riders repeatedly recommend a trainer, garage, dealer or other motorcycle business, we can help other riders discover them.
One recurring theme, for example, was surprisingly simple:
“I know how to ride my bike, but I don’t really understand it.”
That became Know Your Bike, our first practical workshop designed to help riders better understand their motorcycle, everyday checks and when something deserves attention.
It’s a simple example of how MotoKind works: listen first, then build where there’s a genuine need.
Working With the Motorcycle Industry
MotoKind also works with motorcycle businesses and organisations that want to understand and support riders better.
We bring what we’re learning from riders into collaborations, projects and conversations with the industry — helping connect rider experience with the people who can do something useful with it.
Commercial partnerships are separate from rider recommendations. Businesses cannot pay to be recommended by MotoKind.
For Riders. For Good
MotoKind was never intended to be about building something solely for commercial gain.
10% of MotoKind partnership revenue is allocated to the Rider’s Fund, helping support projects and initiatives that make a positive difference to riders and the wider motorcycle community.
As MotoKind grows, we want the good it can do to grow with it.
Who’s Behind MotoKind?
MotoKind was founded by Karen Rhodes, a Suffolk-based rider who saw first-hand how much knowledge exists within motorcycling — and how difficult it can sometimes be to access it without already knowing the right people or the right questions to ask.
What began as a rider community has gradually become something broader — shaped by the questions people ask, the experiences they share and the gaps they repeatedly identify.
Karen leads MotoKind’s community, rider insight, workshops and industry collaborations.
Built Differently
MotoKind is deliberately independent.
We don’t sell rider recommendations.
We don’t rank businesses according to who pays the most.
We don’t sell rider data.
We look at the themes and patterns riders share with us while protecting the people and individual conversations behind them.
Trust should be earned, not bought.
Be Part of What We’re Building
MotoKind grows by listening to riders. Whether you want to join the conversation, share your experience or simply find useful support, you’re welcome to be part of what comes next.